The Balans Market is a one of its kind health and lifestyle market hosted on the Brown Parking Level of Mimosa Mall on the last Saturday of every month. The market was introduced for the first time on 23 April 2022. Mimosa Mall serves as a venue sponsor to the initiative and assists with marketing support, whilst the Market is operated and managed by Balans Gesondheid / Health.
The Market provides the platform for local entrepreneurs to showcase their products and offerings in a niche and unique market style offering. The one-of-its-kind market is complimented by live entertainment, a kiddies play area and currently attracts more than 35 local exhibitors, offering fresh produce, arts, crafts, jewelry, plants and fresh flowers, CBD Infused products, décor, locally brewed coffee, healthy street food options, freshly baked bread, free range eggs, kambucha and many more.
The semi-permanent addition to the shopper experience in Mimosa Mall is combined with endurance races, exercising classes, obstacle courses, entertainment by local school bands, singing groups and more. The Operators are aiming to attract an addition of 25 local exhibitors and expanding their offering within the next 6 months.
The market offers the visitors a true taste of Bloemfontein in an unconventional setting, by repurposing a covered parking space within a retail space. The industrial look and feel provides for a comfortable, relaxed environment, complimented by an ambience that is true to that of Mimosa Mall’s vision: “To be the shopping destination of choice where time is not measured but experienced”.
The market has received a very positive welcome from the public and was promoted on all local radio stations, print media and social media, gaining PR for Mimosa Mall from the onset of the market.
Mimosa Mall is proud to be affiliated with the Balans Market and is excited for the potential growth of the initiative and the destination it aims become.