Grand Opening of Beo Shopping Centre, Belgrade

MPC Properties, Serbia’s largest real estate development company officially opened BEO Shopping Centre. As a 25% stakeholder in Atterbury Europe, Pareto is proud of its association with the opening of Beo Mall in Belgrade.

BEO Shopping Centre, a new generation of shopping experience, is a brand-new shopping centre in Belgrade with over 43,000 sqm of GLA and a total built-up area of 130,000 sqm. The investment of more than €110 million in this project will serve a catchment population of more than 345,000 people within 15 minutes’ drive and become the place which will be at the center of people’s lives.

The opening of BEO Shopping Centre, with three levels and over 130 international and regional brands, was 25 June 2020. The concept of this modern shopping destination follows the latest global trends in retail with multiple open areas, lots of natural light and greenery, all to provide visitors with the high-value experience and shopping enjoyment. The modern design of the building is a conceptual result of well-known international design office Chapman Taylor based in Dusseldorf, Germany.

The BEO Shopping Centre will feature a specially created tenant mix, with well-known international and regional brands, with different categories, from fashion to sports, meeting the consumer expectations and being in line with their behaviour. The Centre provides additional content: cinema, supermarket, children’s play area, rich gastronomy offers and will be the spot where regular events take place. This investment will unify the expertise and rich experience the company has, as well as incorporate the latest global trends in the retail industry.