Pareto Limited
Cavendish Square brings home international marketing award
Competing against a total of 105 nominations from shopping centres across Europe and South Africa, Cavendish Square has yet again brought home the International Council of Shopping Centres’ (ICSC) Solal award for marketing excellence.
Leveraging off the two royal weddings held in 2011, Cavendish Square won a silver Solal award for its Royal Winter campaign, which incorporated a number of focused events on food and flowers, two tactical ‘princess’ projects and a Royal Winter Sale.
Said Cavendish Square’s Centre Manager, Brenda Bibby, “We are exceptionally proud to receive the Oscar in shopping centre marketing, and will continue in our efforts to offer our customers first class campaigns and events.”
The ICSC Solal Marketing Awards bring together the finest retail marketing initiatives across Europe and South Africa.
For more information, please contact PR Manager for Cavendish Square, Lauren Baronet on 021 657 5612 or email lauren@primelife.co.za